Increase Upsell - Quin AI generates 15% incremental revenue in a month


Koctas, Kingfisher’s joint venture in Turkey, is the number one home improvement and DIY retailer in the country. From major appliance to construction goods, Koctas offers nearly 70 thousand products in 11 main categories with affordable prices and payment facilities. Koctas opened his first online store in 2005 in addition to its physical stores and currently has over 5 million monthly visitors.


Istanbul, Turkey


Home Improvement and DIY


Use case details

The challenge:

Generate more value from upselling offer opportunities

Improving the success of upselling offers by differentiating the abandoners from buyers

Not able to run different upselling offers to different audiences due to technical complexities

Struggling to take real-time actions for different audience groups along their journey where they reach the high propensity to buy

Not able to foresee the campaign cost and expected returns due to limited insights

Having no access to the rich behavioral insights of the visitors to fine-tune offers

The solution:

Create real time smart audiences

Quin AI's tailored deep learning algorithm helped Koçtaş to differentiate 75% of buyers from cart abandoners

Able to run real-time offers to buyers based on different basket value

With 85% accuracy, Koçtaş targeted high propensity buyers with different basket value in real-time

Quin AI provides real-time insights for Koçtaş to quickly plan their marketing actions within budget

Real-time visitor behavior insights helped Koçtaş to optimize its marketing budget

Ebru Darip

Chief Marketing Officer

Quin AI achieved extraordinary success in cart abandonment by generating up to 15% additional revenue with its frontier technology. After their success, we decided to work with them to improve the success of our upselling offers. They remarkably identified buyers and cart abandoners. They also eliminated all technical complexities that we had during the previous upselling offer process. Their great performance in both cases improved our efficiency and generated up to 15% incremental revenue.


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